Diane Shohet, Principal
Diane specializes in integrated marketing strategy, branding, and creative product development.
As Director of Communications at Oxfam, she has lead a global brand repositioning, launched an ecommerce program that generated more than $5M in revenue, and provided strategic leadership for an integrated marketing program that generates $25M in annual revenue.
Prior to Oxfam, she was Associate Director of Project Management at Digitas, where she managed integrated marketing and communications programs for General Motors, FedEx, and Delta.
Diane began her career as an executive producer of educational and consumer interactive products for WGBH, Prentice Hall, and Hasbro. Working with such major brands as Candyland, Scrabble, Nickelodeon, Lucas, and Sony, she managed $10M product development budgets and generated more than $200M in product revenue.
For Ms. Shohet’s CV, click here.
